The art of finding purpose

Ikigai (生き甲斐) is a Japanese concept meaning "a reason for being." It represents the intersection of what you love, what you're good at, what the world needs, and what you can be paid for.

Why This Quiz Exists

Most self-discovery tools ask you to analyze yourself—to think logically about your strengths, passions, and goals. But the deepest truths about who we are often live beneath conscious thought.

This quiz takes a different approach. By presenting visceral, imagery-based questions that require instinctive responses, we bypass the analytical mind and tap into something more authentic. The patterns that emerge from these gut reactions often reveal what your rational mind has been too busy to notice.

How It Works

You'll answer approximately 20 questions that seem simple on the surface—choices between colors, sensations, environments, and scenarios. There are no right or wrong answers, only your answers.

An AI then analyzes the patterns in your responses to generate a personalized ikigai analysis. This isn't fortune-telling or personality typing—it's a mirror reflecting back the consistent themes in your instinctive choices.

The Philosophy

We believe that purpose isn't something you find—it's something you uncover. It's already there, woven into the fabric of your preferences, attractions, and aversions. The challenge isn't discovering something new, but recognizing what's been true all along.

The analysis you receive isn't a prescription for how to live. It's an invitation to consider aspects of yourself that may have been hiding in plain sight. Take what resonates, question what doesn't, and use it as a starting point for deeper reflection.

One Quiz Per Day

We limit the quiz to once per day intentionally. Ikigai isn't meant to be rushed or repeated compulsively. Take the quiz when you're in a reflective state, sit with your results, and return tomorrow if you want to explore again with fresh eyes.